App vs. Widget, The mobile web taking over? (Wolfram Kriesing, uxebu)

Currently apps are hyped, HTML5 is picking up ... will it take over? Is the app store only a temporary thing? Most apps can be built using web technologies. More and more APIs are coming to the browser. Will a native app still be around in the future, do we need them or just the company that gets the 30% share off of every app? The presentation will show examples where web technologies can solve the problem where one might initially think a native application was necessary. Furthermore, an outlook to the future of mobile web applications will be given.

How MAO helps you in the App Store (Philipp Kandal, Skobbler)

MAO (Mobile Appstore optimization) is the equivalent of SEO in the Web world and will help you to boost app downloads. This presentation will focus on how to reach tons of downloads with your applications once they hit the App Store. It will cover the iPhone App Store and contain topics like choosing the appropriate categories, keywords, screenshots and (legal) ways to improve the ratings of your apps which will direct lead to better download numbers.

iPhone Localization Workshop (Max Seelemann)

We will give an overview of what needs to be done to localize an application for the iPhone. Tools are presented to ease this process. The main part is a hands-on demonstration of a complete localization cycle using the Localization Suite.

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iPhone Game Development with Unity3D (Christian Kluckner, Chimera Entertainment)

An introduction of the Unity engine and its advantages for iPhone game development including a showcase of the development environment as well as information about licensing, community and the situation of games in the App Store as a whole.

Between School and Start-Up - A Fresh View on the App Market (Philipp Petrescu, Snakewood AppLab)

The presentation will outline the creation process of the Snakewood AppLab and its first App. It will cover the experiences we made as young competitors in the App Market concerning ideas, organization, advertisement and App pricing. Finally, we will share our thoughts about a project we are currently working on: Apps which are offered as highly customized solutions for certain purposes – like iSites.

Unifeye SDK - Creating Mobile Augmented Reality Experiences (Frank Angermann, metaio)

Augmented Reality (AR) is considered one of the Top 10 technologies that will cause major changes "in accepted ways of doing things" by Gartner. metaio has over 10 years of experience in the field of Augmented Reality. We will introduce our Unifeye Mobile SDK for iPhone with live show cases of the framework's capabilities. A project based on the Unifeye Mobile SDK for iPhone, our location based AR platform including natural feature tracking called junaio with its Open Developer API will be introduced.